They're both out there, but I think the crayon one debuted when Emma Stone became one of their spokesmodels or whatever it's called.

Oh, drugstore makeup. I know way too much about you and still manage to know so very little.

And yes! I keep forgetting Rite Aid, which is a shame since I used to love them so. May the Fergie luck be with you when you have the money to acquire shiny things. :D