TBF, Barbie is an institution now because she's been around for so long, and because it is such a serious collector's item. Glad to hear Monster High is throwing their collectors a bone, especially since by its very nature collectors drop a nice chunk of change for product.

AG seems to inspire such wankery, even just looking on from the fringes as I am. I guess the collectors haven't proven themselves to be worth the trouble like the Barbie aficionados have (plus its not like Barbies don't sell like hotcakes ANYWAY, even with the whole body image backlash thing).