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Finally, AG's Feb Release Roundup part 1
Feb. 21st, 2017 12:12 pm*stretches* Get comfy, folks, because this is gonna be a long one. Or two. We'll see. First up, news from the AG front because honestly, let's try and contain things as much as possible. If, like me, you actually wanted Gabby's Rehearsal Outfit, you're currently SOL because it's on backorder til August. Rumor has it that it's due to the shoddy new packaging and the number of complaints/returns due to holes in the outfit. I'd imagine her PJs might also get new packaging because their reviews are abysmal. On the one hand, I'm happy if we're getting new non-sewn in packaging and that AG is learning the error of their ways. On the other hand, Gabby's collection isn't exactly big enough at the moment to withstand possibly the most popular item (and it is) being on serious backorder.
Other news: if you were looking into getting Tenney or nu!Lyssie, make damn sure you check their lips really carefully as I've seen numerous posts about the lip paint rubbing off. And these aren't from the homes with kids or overzealous snugglers or cats who knock things over. We're talking the lips just chip off.
Finally, American Girl, I have some free advice for you. If you want to make more money/more sales, stop cutting corners on the product and simply offer free shipping all the damn time. Seriously. Free shipping. Always. Either on new products, no matter how much someone spends, or offer free shipping at a certain price point. The Wellies have had free shipping since they launched and they've made you so much money I suspect someone's got to be getting their Scrooge McDuck on at this point and part of that is due, yes, to having them available at other retailers, but the free shipping helps! If you give people time to spend their money elsewhere, they will. Don't let them overthink a non-essential purchase... and you're a toy company so all purchases are non-essential. Free shipping. You'll be swimming in money, even from those who vowed never to purchase again. Because free shipping is magic. Just look at your sales before you moved to targeted codes. Anytime free shipping leaked from a catalog code, people went nuts.
( Wellies, Bitty Baby, Truly Me, BeForever So many pictures. )
End Part 1
Other news: if you were looking into getting Tenney or nu!Lyssie, make damn sure you check their lips really carefully as I've seen numerous posts about the lip paint rubbing off. And these aren't from the homes with kids or overzealous snugglers or cats who knock things over. We're talking the lips just chip off.
Finally, American Girl, I have some free advice for you. If you want to make more money/more sales, stop cutting corners on the product and simply offer free shipping all the damn time. Seriously. Free shipping. Always. Either on new products, no matter how much someone spends, or offer free shipping at a certain price point. The Wellies have had free shipping since they launched and they've made you so much money I suspect someone's got to be getting their Scrooge McDuck on at this point and part of that is due, yes, to having them available at other retailers, but the free shipping helps! If you give people time to spend their money elsewhere, they will. Don't let them overthink a non-essential purchase... and you're a toy company so all purchases are non-essential. Free shipping. You'll be swimming in money, even from those who vowed never to purchase again. Because free shipping is magic. Just look at your sales before you moved to targeted codes. Anytime free shipping leaked from a catalog code, people went nuts.
( Wellies, Bitty Baby, Truly Me, BeForever So many pictures. )
End Part 1